PPC Specialist

We are looking for a PPC Specialist with a strong understanding of paid advertising strategies to drive targeted traffic and conversions for our clients. The ideal candidate will have experience managing campaigns across Google Ads, Meta, and other ad platforms, with a focus on ROI optimization.

Key Responsibilities:

Plan, create, and manage PPC campaigns across Google Ads, Meta, LinkedIn, and other ad networks.

Conduct keyword research and competitor analysis to identify opportunities.

Monitor campaign performance daily, adjusting bids and targeting to optimize ROI.

Write compelling ad copy aligned with client objectives.

Track, analyze, and report campaign performance using Google Analytics and other reporting tools.

Perform A/B testing on ads, landing pages, and bidding strategies.

Collaborate with the SEO and design team for effective landing page alignment.

Stay updated on industry trends and platform updates to apply best practices.

Requirements:

2–4 years of experience managing PPC campaigns (Google Ads, Facebook Ads, or similar).

Solid understanding of bidding strategies, Quality Score, audience targeting, and campaign structures.

Experience with Google Analytics, Google Tag Manager, and conversion tracking.

Strong analytical skills and ability to interpret data to drive decisions.

Proficiency in Excel or Google Sheets for reporting.

Excellent communication skills for client handling and reporting.

Google Ads and/or Meta Blueprint certification is a plus.

Exposure to handling international client campaigns is an advantage.