Ads Manager

Key Responsibilities:

• Plan, create, and manage paid ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other digital platforms.
• Optimize campaigns for performance, ensuring maximum ROI and conversion rates.
• Conduct A/B testing on ad creatives, copy, and targeting strategies.
• Perform audience research and competitor analysis to refine ad strategies.
• Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, and other tools.
• Develop strategies for retargeting, audience segmentation, and budget allocation.
• Collaborate with the content and design teams to create engaging ad creatives.
• Stay updated with platform updates, ad policies, and industry trends.

Key Requirements:

• 3-5 years of experience in managing paid ad campaigns.
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytical skills with experience in performance tracking tools.
• Knowledge of conversion tracking, UTM parameters, and attribution models.
• Google Ads & Meta Blueprint certification is a plus.