Social Media Marketer

Key Responsibilities:

• Develop and execute social media strategies to enhance brand visibility and engagement.
• Manage and grow brand presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Create, schedule, and publish engaging content (text, images, videos, reels, and stories).
• Monitor social media trends, competitor activity, and audience insights to optimize content strategy.
• Engage with the audience, respond to comments/messages, and build a strong community.
• Track and analyze performance metrics using tools like Meta Business Suite, Google Analytics, and social listening platforms.
• Collaborate with the design and content teams to create high-quality visuals and campaigns.
• Plan and execute paid social media campaigns to drive brand awareness, engagement, and conversions.
• Stay updated with the latest social media trends, algorithms, and best practices.

Key Requirements:

• 3-5 years of experience in social media management.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Experience in running paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter).
• Proficiency in content planning, copywriting, and community management.
• Basic knowledge of design tools like Canva, Photoshop, or similar is a plus.